Reinventing Broadcasting: Journey of Soundwave Studios Rajesh and Priya, two passionate media lovers, knew something was missing in India’s audio landscape. While global platforms like Spotify thrived, traditional commercial broadcasting was losing its charm. The duo had a bold vision—to create a CBS (Commercial Broadcasting Service) that went beyond the mainstream, embracing regional stories, independent music, and authentic voices. And that’s how Soundwave Studios was born. The Big Idea: Tuning into the Future Rajesh, a tech-savvy media enthusiast, teamed up with Priya, a digital marketing expert, to launch a CBS that wasn’t just about playing top hits. They wanted to […]