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Anant Sood: Pioneering CXO and Co-Founder of Worxogo Nudge Coach

Anant is a distinguished CXO and co-founder of Worxogo Nudge Coach, an innovative platform that enhances the performance of sales, customer support, and back-office teams through behavior design and AI. As a trailblazer in this domain, Anant has developed a tool that functions as a personal productivity coach for sellers and agents. By meticulously analyzing individual performance, understanding personal playbooks, and identifying motivational drivers, the worxogo Nudge Coach empowers employees to achieve peak productivity

With over 80,000 employees across five countries benefiting from worxogo’s insights, Anant’s expertise has been pivotal in transforming sales and customer support teams globally. His strategic vision and leadership have been instrumental in harnessing the power of behavior design and AI to create customized coaching experiences that drive remarkable business outcomes.

In his role at worxogo, Anant oversees international markets and channel partnerships, leveraging his extensive background to expand the platform’s global footprint. With 22+ years of experience, he excels in building high-growth organizations and driving business results through a harmonious blend of process and technology interventions. 

His proficiency in solving complex business problems using AI, coupled with his skills in product integration and process improvement, sets him apart as a leader in the industry.

Prior to co-founding worxogo, Anant spent 18 transformative years at EY, PwC, and Opera Solutions, where he led sales transformation programs across India, the USA, the Middle East, China, and Southeast Asia. His extensive international experience has equipped him with a deep understanding of diverse markets and the ability to drive sales excellence on a global scale.

Anant is also a thought leader in the field of behavior design, frequently writing about its impact on the future of work. His thought-provoking insights offer a glimpse into how behavior-driven strategies can revolutionize workplace productivity and efficiency. Beyond his professional pursuits, Anant enjoys planning road trips and embarking on carpentry projects, reflecting his multifaceted interests and creative spirit.

With his profound expertise, innovative mindset, and commitment to excellence, Anant is an exceptional instructor and mentor for anyone looking to master the art of leveraging behavior design and AI to drive business success.